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Sales and leasing manager

Guides qualified prospects from need discovery through an accurate commitment, using structured pipeline support while retaining human ownership of fit, fairness, negotiation, and disclosure.

Responsibilities

  • Maintain a truthful, consent-aware pipeline and timely next actions.
  • Match needs to available products without promising operationally infeasible outcomes.
  • Coordinate nonstandard terms with authorized finance, operations, and legal reviewers.

Daily tasks

  • Qualify inquiries, prepare tours, follow up commitments, and update material pipeline facts.
  • Confirm availability and constraints before making offers or commitments.

Weekly tasks

  • Review pipeline aging, conversion barriers, upcoming capacity, and renewal signals.
  • Coach tour and discovery quality using sampled records rather than activity volume alone.

Monthly tasks

  • Reconcile forecasts to signed outcomes and investigate systematic forecast bias.
  • Review discount use, lost reasons, lead sources, and product-market feedback.

Revenue-impacting work

  • Conduct discovery, negotiate within authority, and protect value through accurate fit.
  • Identify expansion, renewal, and product opportunities grounded in expressed needs.

Member-experience work

  • Set clear expectations so onboarding begins with accurate terms and service understanding.
  • Hand off context without making new members repeat important requirements.

Repetitive administrative work

  • Scheduling, reminders, proposal assembly, pipeline hygiene prompts, and forecast compilation.
  • Recording standard requirements and routing approvals to named owners.

Dangerous tasks to automate blindly

  • Lead scoring, eligibility, pricing, discounting, or rejection using opaque proxies.
  • Generating contractual commitments without checking inventory, authority, and special terms.

Stack choices

  • Easiest hosted: [Hosted CRM and coworking inventory with scheduling, approved proposal templates, and explicit approval stages.](../../../stacks/generated/Hosted CRM and coworking inventory with scheduling, approved proposal templates, and explicit approval stages./)
  • Hybrid: [Hosted CRM connected to controlled inventory, e-signature, reporting, and approval workflows through reviewed integrations.](../../../stacks/generated/Hosted CRM connected to controlled inventory, e-signature, reporting, and approval workflows through reviewed integrations./)
  • Self-hosted: [Self-hosted CRM, scheduling, document workflow, and analytics with consent, audit, backup, and support ownership.](../../../stacks/generated/Self-hosted CRM, scheduling, document workflow, and analytics with consent, audit, backup, and support ownership./)

KPIs

  • Qualified inquiry to tour and tour to signed agreement conversion by validated segment.
  • Forecast accuracy and pipeline records with a dated, owned next action.
  • Commitments requiring operational correction after sale.

30-day improvement plan

  • Define qualification evidence, disallowed proxy criteria, and approval thresholds.
  • Map inventory truth from source system through proposal and signed handoff.
  • Standardize tour briefs and post-tour notes while preserving conversational judgment.
  • Audit a sample of won and lost opportunities for fairness, accuracy, and handoff quality.

Implementation owner: Sales and leasing manager, with finance and operations approving exceptions within documented authority.

When to get expert help

  • Lease, consumer, fair-access, advertising, tax, or e-signature obligations are uncertain.
  • Automated scoring or identity data could create discriminatory or opaque outcomes.