Sales and leasing manager
Guides qualified prospects from need discovery through an accurate commitment, using structured pipeline support while retaining human ownership of fit, fairness, negotiation, and disclosure.
Responsibilities
- Maintain a truthful, consent-aware pipeline and timely next actions.
- Match needs to available products without promising operationally infeasible outcomes.
- Coordinate nonstandard terms with authorized finance, operations, and legal reviewers.
Daily tasks
- Qualify inquiries, prepare tours, follow up commitments, and update material pipeline facts.
- Confirm availability and constraints before making offers or commitments.
Weekly tasks
- Review pipeline aging, conversion barriers, upcoming capacity, and renewal signals.
- Coach tour and discovery quality using sampled records rather than activity volume alone.
Monthly tasks
- Reconcile forecasts to signed outcomes and investigate systematic forecast bias.
- Review discount use, lost reasons, lead sources, and product-market feedback.
Revenue-impacting work
- Conduct discovery, negotiate within authority, and protect value through accurate fit.
- Identify expansion, renewal, and product opportunities grounded in expressed needs.
Member-experience work
- Set clear expectations so onboarding begins with accurate terms and service understanding.
- Hand off context without making new members repeat important requirements.
Repetitive administrative work
- Scheduling, reminders, proposal assembly, pipeline hygiene prompts, and forecast compilation.
- Recording standard requirements and routing approvals to named owners.
Dangerous tasks to automate blindly
- Lead scoring, eligibility, pricing, discounting, or rejection using opaque proxies.
- Generating contractual commitments without checking inventory, authority, and special terms.
Stack choices
- Easiest hosted: [Hosted CRM and coworking inventory with scheduling, approved proposal templates, and explicit approval stages.](../../../stacks/generated/Hosted CRM and coworking inventory with scheduling, approved proposal templates, and explicit approval stages./)
- Hybrid: [Hosted CRM connected to controlled inventory, e-signature, reporting, and approval workflows through reviewed integrations.](../../../stacks/generated/Hosted CRM connected to controlled inventory, e-signature, reporting, and approval workflows through reviewed integrations./)
- Self-hosted: [Self-hosted CRM, scheduling, document workflow, and analytics with consent, audit, backup, and support ownership.](../../../stacks/generated/Self-hosted CRM, scheduling, document workflow, and analytics with consent, audit, backup, and support ownership./)
KPIs
- Qualified inquiry to tour and tour to signed agreement conversion by validated segment.
- Forecast accuracy and pipeline records with a dated, owned next action.
- Commitments requiring operational correction after sale.
30-day improvement plan
- Define qualification evidence, disallowed proxy criteria, and approval thresholds.
- Map inventory truth from source system through proposal and signed handoff.
- Standardize tour briefs and post-tour notes while preserving conversational judgment.
- Audit a sample of won and lost opportunities for fairness, accuracy, and handoff quality.
Implementation owner: Sales and leasing manager, with finance and operations approving exceptions within documented authority.
When to get expert help
- Lease, consumer, fair-access, advertising, tax, or e-signature obligations are uncertain.
- Automated scoring or identity data could create discriminatory or opaque outcomes.