Maintain consent and suppression records
Apply communication choices, objections, unsubscribes, source restrictions, and suppression rules across relevant channels with reconciliation and a human correction route.
| Field | Value |
|---|---|
| Business area | marketing |
| Primary role | marketing-manager |
| Frequency | continuous |
| Privacy sensitivity | high |
| Security sensitivity | medium |
| Compliance review | needed |
Trigger and handoff
Trigger: A person changes preference, an import occurs, a channel reports an event, or a scheduled reconciliation runs.
Inputs
- Preference or objection evidence
- Identity and channel mapping
- Approved purpose and suppression rules
Outputs
- Updated authoritative preference
- Propagated channel changes
- Identity or sync exception queue
Current manual methods
- Email unsubscribe list
- CRM checkbox
- Manual exclusion spreadsheet
Human judgment and approvals
-
Resolve identity and scope ambiguity
-
Distinguish required service communication from optional marketing
-
Approval: Privacy or marketing owner approves purpose interpretation and exceptional reactivation
Failure modes
- One channel update does not reach another
- Duplicate identity is re-added by later import
Success metrics
- Preference changes propagate within approved target
- Suppressed people are not reintroduced by imports