Manage local listings
Keep official location names, addresses, hours, access information, contact routes, amenities, and temporary changes consistent across public discovery channels.
| Field | Value |
|---|---|
| Business area | marketing |
| Primary role | marketing-manager |
| Frequency | weekly |
| Privacy sensitivity | low |
| Security sensitivity | medium |
| Compliance review | not normally required |
Trigger and handoff
Trigger: Scheduled listing check or an approved location, hour, contact, or service change.
Inputs
- Authoritative location facts
- Approved temporary changes
- Current public listing inventory
Outputs
- Corrected listings
- Unresolved platform issues
- Verified change evidence
Current manual methods
- Search each site
- Spreadsheet of profiles
- Update after customer report
Human judgment and approvals
-
Resolve conflicting public and internal facts
-
Choose clear wording for temporary or nuanced access conditions
-
Approval: Location owner approves operating facts before publication
Failure modes
- Holiday hours remain wrong
- Third-party edit changes an operational fact unnoticed
Success metrics
- Priority listings match authoritative facts
- Material incorrect edits are detected and corrected promptly