Produce campaign content

Develop channel-appropriate copy and assets from an approved brief and verified source material, clearly marking drafts and generated elements for accountable review.

Field	Value
Business area	marketing
Primary role	marketing-manager
Frequency	weekly
Privacy sensitivity	medium
Security sensitivity	low
Compliance review	needed

Trigger and handoff

Trigger: An approved campaign brief enters content production.

Inputs

• Approved brief and claims
• Current brand and accessibility guidance
• Licensed or consented source assets

Outputs

• Review-ready content variants
• Source and rights record
• Open factual or creative questions

Current manual methods

• Blank-page drafting
• Reusing old assets
• Untracked file versions

Human judgment and approvals

• Shape tone and meaning for the actual audience

• Identify misleading implications and accessibility barriers

• Approval: Content owner approves creative; claim and rights owners approve factual and usage elements

Failure modes

• Generated detail is presented as fact
• Member image or quote lacks current permission

Success metrics

• Drafts trace claims and rights to approved sources
• Review catches issues before publication rather than after