Publish campaign assets
Release approved content to the intended audience and channel with final checks for version, timing, links, consent, accessibility, offer state, and rollback.
| Field | Value |
|---|---|
| Business area | marketing |
| Primary role | marketing-manager |
| Frequency | event-driven |
| Privacy sensitivity | high |
| Security sensitivity | medium |
| Compliance review | needed |
Trigger and handoff
Trigger: Content, claims, audience, and schedule have all received required approval.
Inputs
- Approved final assets
- Approved audience and schedule
- Channel and rollback checklist
Outputs
- Published or scheduled assets
- Publication evidence
- Corrected failure or paused release
Current manual methods
- Direct social posting
- Email send button
- Manual website edit
Human judgment and approvals
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Perform final audience-view review
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Decide whether changing context warrants pausing an approved release
-
Approval: Named publisher confirms final checklist; incident owner approves correction during a sensitive event
Failure modes
- Wrong draft or audience is selected
- Expired offer publishes from a recurring schedule
Success metrics
- Published assets match approved version and audience
- Errors are contained through a tested correction path