Review marketing content claims
Verify every material feature, availability, comparison, outcome, offer, testimonial, and urgency claim against current authoritative evidence before approval.
| Field | Value |
|---|---|
| Business area | marketing |
| Primary role | marketing-manager |
| Frequency | per-interaction |
| Privacy sensitivity | low |
| Security sensitivity | low |
| Compliance review | needed |
Trigger and handoff
Trigger: Campaign or public content reaches factual approval or a source fact changes.
Inputs
- Review-ready content
- Claim source and effective dates
- Current inventory
- terms
- and service evidence
Outputs
- Approved
- corrected
- or rejected claims
- Source-linked approval
- Expiry or recheck date
Current manual methods
- Proofread by marketing
- Ask in group chat
- Assume old webpage remains correct
Human judgment and approvals
-
Assess overall impression as well as literal wording
-
Decide whether evidence supports a reasonable audience interpretation
-
Approval: Accountable source owner approves each material claim; legal expert reviews regulated ambiguity
Failure modes
- Grammatically polished claim is factually wrong
- Qualifier disappears in shorter channel version
Success metrics
- Published material claims retain current source evidence
- Corrections caused by unsupported claims decline