Umami

Privacy-friendly web analytics for marketing sites

Review status: Evaluated. Read the evidence and pilot limits below before choosing.

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Overview

Umami is a simple, privacy-focused analytics platform. Marketing teams measure site traffic for tour landing pages without heavy third-party trackers.

At a glance

Field	Value
Categories	`analytics-bi`
Deployment	`self-hosted`, `managed-saas`
License class	oss-osi-approved (`MIT`)
Cost model	`freemium`
Implementation difficulty	`easy`
Maintenance burden	`medium`
Maturity	`stable`
Freshness status	`partially-verified` (2026-07-17)
Completeness	`editorially-reviewed`
Confidence	`medium`
Directory tier	`evaluated`

Cost reality

Self-host free; Umami Cloud has paid plans—check official pricing.

Pricing and free-tier limits change frequently; re-check official pricing before budget decisions.

Official pricing

Tasks reduced or augmented

Software does not replace community or ops staff. It may reduce or augment:

Measuring landing-page conversion funnels
Reducing reliance on invasive analytics

Human oversight still needed

Cookie/consent policy alignment
Access to analytics dashboards

Manual process this can replace

analyze-campaign-performance

Relationship: reporting layer
Automation level: assisted
Manual process this can replace: Manually copying basic website pageview and event counts into an ad hoc campaign report.
Tasks it can reduce: Collects and presents website traffic and configured event evidence for campaign review.
Role it assists: marketing-manager
What still requires a person: Validate tracking and consent, reconcile web evidence with spend and qualified outcomes, explain attribution limits, and approve any campaign change.
What happens if it fails: Missing, duplicated, or misconfigured events can produce a confident but false campaign conclusion.
How to measure the pilot: Each pilot campaign review uses validated web metrics and records attribution and data-quality caveats before a decision.
Confidence: medium

Data held

pageviews
events
device/browser metadata
Personal data: no / limited
Payment data: no / not primary

Risks

Area	Notes
Vendor lock-in	Evaluate export formats and API completeness before deep customization.
Security	Apply updates promptly; restrict admin access; enable TLS.
Compliance	Operator remains responsible for privacy and local regulatory obligations.
Licensing	Confirm license fits commercial coworking use.
Operational	Plan backups, monitoring, and a restore drill before production use.

Coworking fit

Roles: marketing, owner-operator, technical-operator

Workflows: marketing-campaigns, reporting-kpis

Problems: privacy-compliance, grow-pipeline, self-host-for-data-control

Smallest useful experiment

Deploy Umami, add tracking script to the marketing site staging slot, validate pageviews for tour CTAs.

Initial planning estimate (unverified): 1–3 days

Implementation guide

See the human-written implementation guide.

Verification

Status: partially-verified
Completeness: editorially-reviewed
Confidence: medium
Tier: evaluated
Last reviewed: 2026-07-17
Sources:

Editorial evaluation based on the listed official product, repository, documentation, and pricing pages. Task fit has not been implementation-tested and does not establish end-to-end campaign attribution.