Campaign attribution
Relate coworking campaign activity to qualified enquiries and outcomes using documented definitions, consent-aware data, and explicit uncertainty.
Primary roles: marketing, sales-manager, owner-operator
Stages
1. Reconcile and interpret
Apply the documented model and require people to interpret caveats and data quality.
Manual tasks
- review definitions and exceptions
- validate outcomes
- approve interpretation and action
Automation opportunities
- apply repeatable rules and produce unmatched records
Suggested tools
Risks
- Last-touch or incomplete tracking can falsely credit a campaign and misdirect spending.
Success metrics
- Attribution is reproducible
- caveated
- consent-aware
- and reconciled to reviewed sales outcomes.
Last reviewed: 2026-07-18